i believe that product placement is a very sneaky and effective form of advertising. I am fully aware that product placement happens, i can spot them for a mile, like an Ugly Betty episode when a character pulls open a drawer to get lunch...only to have the drawer be filled full with Healthy Choice entrées. While this specific product might not have been targeted at me (i didnt go running for the nearest supermarket to get healthy choice), it does affect me if I see one of my favorite characters drinking a coke. I know what the advertisers are trying to do but after seeing it i REALLY want a coke. its not something that people consciously think about, they've been influenced by their character of choice, and its on their mind until they buy it, and for that reason it is very effective.
*brought to you buy Healthy Choice, learn more at the Healthy Choice Website*
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